Hager becomes Premium Partner of 1. FC Saarbrücken and the club’s sleeve sponsor in the DFB-Pokal

Firmly rooted in the Saarland and now joining forces on the pitch: Hager, a leading provider of intelligent, high-quality electrotechnical products, systems and solutions in buildings, is becoming the new Premium Partner of 1. FC Saarbrücken. As part of the partnership, the international company headquartered in Blieskastel will also become the ambitious third-division club’s energy and sustainability partner, as well as its sleeve sponsor in the DFB-Pokal. Fittingly, the partnership will officially kick off on 22 August, when FCS takes on Hertha BSC in the DFB-Pokal at the historic Ludwigsparkstadion.

“We are electrifying football.” Under this motto, Hager’s new partnership with 1. FC Saarbrücken combines its commitment to the region with a passion for football. For more than 120 years, FCS has stood for football driven by passion and a fan community that extends far beyond the borders of the Saarland. From now on, Hager will also be part of that passion on the pitch: during DFB-Pokal matches, FCS will wear the Hager logo on its shirt sleeve. A comprehensive package of advertising and communication measures will also ensure strong visibility for Hager as a Premium Partner.

“Hager and FCS share the conviction that sustainable success can only be achieved together. Team spirit, clear values and the determination to achieve ambitious goals are just as important in football as they are in our daily work at Hager. Everyone contributes from their own position to moving the team forward. That’s why I’m very pleased to work with a partner so deeply rooted in the Saarland and to shape and celebrate future successes together,” says Hager CEO Sabine Busse.

“With Hager, we are gaining an exceptionally strong partner that, like 1. FC Saarbrücken, is deeply rooted in the region and stands for quality, innovation and sustainable action. It is precisely this combination of strong regional ties and an international outlook that makes Hager an outstanding partner for our club. We are very much looking forward to working together and to sharing many successful moments,” says FCS Executive Board Spokesperson Tobias Abel.

Hager becomes energy and sustainability partner

Hager and 1. FC Saarbrücken bring together two strong partners from the region whose histories have always been closely linked to the Saarland. These shared roots form the foundation for a partnership that is intended to go far beyond traditional sponsorship.

As energy and sustainability partner, Hager will also advise and support FCS in optimising its electrical infrastructure for better buildings. Fans at the Ludwigspark will also be able to experience the partnership first-hand: Hager will present the “decibel meter”, which measures how loudly the fans celebrate their team after FCS goals.

Blue-and-black passion, strong ties to the Saarland and shared ambitions – Hager and 1. FC Saarbrücken look forward to a successful partnership and many special moments together.